![]() ![]() Maximize your customer lifetime value by showing relevant products to purchasers. For instance, if someone views individual items for sale, retarget them with discounted bundles. Show a product set to users that have viewed a different product set. View content or add to cart but not purchased:Īs covered above in the pixel section, you can show relevant ads to prospects that have interacted with your shopping site but not yet purchased.Facebook optimizes which products to display over time based on results. These are Facebook users that haven’t viewed your products yet. There are four main options to consider when selecting the audience: It would make sense to create a product set containing the latest iPhones, iPads, and MacBooks and exclude the rest to showcase just the best products, otherwise, the ads might be filled with dongles, more dongles, and yet more dongles. ![]() Imagine Apple decided to run DPA ads to cold traffic. However, you also want to create sets of carefully curated products for broad targeting, up-sells and cross-sells as we’ll cover below. Segment the Products into Product Setsįor general retargeting of people that have viewed a product, it’s useful to have a product set that contains all products. We’ll cover this in more detail below, but essentially you need to link the catalog on your eCommerce store to Facebook so that it can be plugged into the ads. The pixel events allow us to create a highly relevant audience, for example, people that have viewed a product but not purchased it. Purchase: the final step in the checkout process.Add To Cart: this is the next step down the funnel after viewing a product, when it’s added to the cart.View Content: this fires when someone views a particular product page.The main pixel events required for DPA are: Most major shopping carts can then automatically populate the pixel events. To get started with pixels, check out our handy guide here. Install the Facebook pixel on your website or use the Facebook SDK for mobile apps To successfully set up Dynamic Product Ads for best results, here are the five key steps you need to take. Join AdEspresso for this exclusive one-hour live training!Can’t make it or want to watch it again? No problem! We’ll be sending you the recording shortly after the end of the webinar. We’ll then turn our attention to Google, where our Google Ads Specialist Bruno Morris will cover how to set up your Google Ads retargeting for maximum ROI. We’ll also cover the best converting retargeting strategies including Evergreen campaigns which allow you to run your retargeting on autopilot. In this free webinar, our Facebook Ads Specialist Paul Fairbrother will run through the warm audiences that you must be using to be successful in 2019. At any one time there are millions of products listed on their site, but they can advertise the exact same products that people have recently viewed:Ĭlick Here (or on the image) to reserve your FREE spot You’ve probably seen plenty of these ads in your Facebook feed, but to recap here’s an example from eBay. Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.” However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your data feed for things you’d like to advertise. Welcome to Dynamic Product Ads! What are Dynamic Product Ads?įacebook does a great job of summarizing what DPA’s are:ĭynamic ads look similar to other ads on Facebook, Instagram, Messenger and the Audience Network. ![]() Highly effective, generating a good ROI.Works across a wide range of Facebook, Instagram and Audience Network placements. ![]()
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